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5 Tips for Making your Website More User Friendly

June 21
16:38 2013

Web Hosting – The whole point of creating a website that generates an income is creating a website that gets someone to buy something. But before you can do that, you have to keep that person on your website long enough for them to buy. Both of these goals will make or break your website, but you have to start with good basic design before you can move on to selling your products or generating clicks on your affiliate links. To assist someone in clicking on your links, your website has to be absolutely, 100% user friendly. The user has to be able to navigate your website with ease, with clear intention, and without any negative feelings whatsoever. There are lots of things to consider, but there are five central aspects to making your website more user friendly.

The first thing to think about is (and this is actually the foundation of what makes a website user friendly), what makes a website keep you there or drive you away? Test yourself. Go to several websites (good competitor websites are a good start) and have a really good look at them. How does the look and flow feel? Does the site “feel” honest? Does everything work properly (links, media, etc.)? Are certain common bits of information easy to find (company contact information, a website search option, and the payment information page for example)? To ask yourself these things as you navigate websites in a fully objective manner can feel a little difficult at first. Try writing down your thoughts as you move through a website and not thinking too much about the task- just let your hand move, or your fingers type in a notepad without thinking about it. You’d be surprised what you write down. You can even ask a few friends to do this as well with the same websites. Compare your notes. This will be basis of the fine tuning you’ll do later on.

Next, look at the basics of your own website. You should have your entire website’s contents accessible from the home page or landing page.  Wordpress website templates usually have a menu at the top of the pages that stay consistent from page to page embedded in the entire website and are a great example of a good starting point. These menus should never have so much under them that a user has to scroll through them to find what they need. The populated subcategories under the menu items should be easily clicked and moved around and not constantly disappear if you slide just slightly off of them. Your links all need to go somewhere valid that’s related to your content. Your photos need to be relevant and neatly placed. Your font choice needs to be easily readable.

Consider your 404 page. Yes, every website needs to have a 404 page in the event of server or other errors. One overlooked aspect of a 404 page is a redirect option (or automatic redirect from the 404 page) to a landing page that can help the user keep looking through your website.

The content of your site can also make readers stay or leave. The words you use need to be appropriate for your audience. If you’re targeting scientific scholars, use big words. For other websites, use language and words that most people can read and understand. Your grammar doesn’t have to be perfect, but it has to flow well enough to not irritate the common person. If you have a website with a global target, consider installing a translator application or plugin.

And finally, think lazy. The less links and clicks the user has to do, the literal ease of the website increases. Lazy? Yes. But a lot of times, this is good. This is especially true for accessing basic info like contact information, a portfolio, store hours, and so on.

There are so many things you can do to make your website more user friendly, and the truth is even the best websites are constantly testing and changing content, layouts, and all aspects of their websites in an effort to attain absolute perfect ease use. There’s no one single thing you can do, but these five approaches and basic ideas of thought will help you to be well on your way.

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FindMyHost Editor

FindMyHost Editor

The 'Web Hosting Blog' at FindMyHost.com was established to provide the web hosting industry with the very latest in news, technology, interviews, event information and more. About FindMyHost.com: Launched in January 2001 to protect Web Host Consumers and Web Developers from making the wrong choice when choosing a Web host. FindMyHost.com showcases a selection of web hosting companies who have undergone our Approved Host program testing and provides reviews from customers.

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