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Protect Your Online Store Against Fraud In 4 Easy Steps

Protect Your Online Store Against Fraud In 4 Easy Steps
April 26
08:19 2017

If you have an online store, you must admit the risk of becoming a target for cybercrime. According to Arvydas Strausas, the CEO of the hosting company Hostens, when it comes to small businesses, this kind of damage can be particularly difficult to eliminate. So, doing it right from the beginning will impact every other decision you make later.

Today Mr. Strausas discusses the main steps which can be taken in order to minimize that risk.


Arvydas Strausas is the founder and CEO of the leading Lithuanian hosting service provider Interneto Vizija Ltd operating under such brands as Hostens, Time4VPS, Serveriai.lt, and others. Now, having been managing the company for already 15 years, he is a visionary behind the company.

Step 1: Understand Your Risk And Weigh It

I feel a bit like your mother telling you that “everything begins with understanding”. However, talking about awareness, e-commerce and its security is not an exception. The number of cybercrimes has been exponentially increasing in the recent years. So, without any doubt, it has become a serious threat for the e-commerce industry. All of us should understand and accept this issue. Even though constant customer education is not the main leverage seeking to avoid cybercrimes, it is a necessary part of the prevention strategy.

Therefore, you should let the customers know what kind of information you collect, inform them how the sensitive data is protected, and so on. Also, do not forget to talk to them about how to create a safer password, what the main differences between debit and credit cards are, what the most common weak links in Internet security today are. Furthermore, teach your e-commerce platform users how to spot suspicious behavior and what actions should be taken afterwards.

Finally, as cyber criminals are extremely skilled and capable of using more and more advanced attack techniques every day, try to follow the latest cybercrime trends yourself too.

Step 2: Look For Reliability And Security

As there are many e-commerce platform providers out there, choose a reliable one. There are two major types of e-commerce platforms in the market, so consider which platform should be chosen. If you are lucky enough to find an already-hosted platform which perfectly meets your expectations, you will be less concerned about the maintenance and security issues of your online store. However, if you want to have more freedom and enjoy the customization benefits preparing your store in accordance with your specific needs, you have to choose a self-hosted platform. In this case we advise you to choose your hosting provider carefully too.

At first glance, it seems that all providers work having security in mind. Actually, it is quite difficult to identify which companies have highly secure servers. So, do not forget to check how often regular backups are made, and the network is monitored. Also, find out about the main security features of the provider’s data center. Finally, pay attention to the reviews available about each hosting provider and “dig deeper” (or even test it out!) how carefully they screen accounts, obtain proof identity, and so on. Moreover, do not be afraid to contact them personally and ask to tell more about their security before you sign a contract and move your data to the server.

Step 3: Use The Real-Time Fraud Analysis Tool

Luckily, plenty of user-friendly, but at the same time advanced tools are available nowadays. In order to protect your e-commerce platform from fraud as well as reduce the number of chargebacks, I suggest you setting up a system alert which lets you monitor all suspiciousness during the online transaction. These real-time fraud analysis solutions are designed to recognize unusual and suspicious circumstances. For example, when the same account places orders after providing different credit card number, address, or phone number.

These tools provide you with deep and real-time (“in-session”) analysis, post-query alerts, and a broad range of data points used for risk assessment, your own risk modeling, and other various insights. As this provides detailed information about each transaction, fraud analysis tools enable us to detect today’s most sophisticated attacks.

Step 4: Go An Extra Mile With Verification Systems

Various verification systems such as AVS (address verification system) and CVV (card verification system) are must-have fraud management tools today. These filters dramatically reduce fraudulent charges by asking customers to enter secret/private information. Even though this feature can really strengthen the anti-fraud capabilities of your site, it does not detect 100% of all the fraudulent transactions. Consequently, you should think about going an extra mile to keep your online credit and debit card transactions private and secure. One of possible options is an added layer of protection provided by global financial service companies “Visa” or “MasterCard”.

Visa offers a 3-D secure, XML-based protocol, under the name Verified-by-Visa. Services based on the protocol have been adopted by MasterCard as MasterCard SecureCode too. Visa and MasterCard implementations have some differences, but basically operate in the same way. The protocol ties the financial authorization process with online authentication by adding one more additional layer of online shopping security.

To put it simply, it provides online merchants with added security by protecting themselves against “cardholder unauthorized” or “cardholder not recognized” chargebacks as well as extra work. Meanwhile e-commerce platform users receive protection with additional security checks, typically used as a private password. This authentication method ensures that your (e-shopper’s) card details will not be compromised and it is really you who is making a purchase.

About Hostens
Hostens is a division of Lithuanian company “Interneto Vizija” which was founded in 2003 and has quickly grown to serve more than 100,000 clients across Europe. Thanks to loyal customers and their referrals, company had become the largest web hosting provider in Lithuania by 2005. By combining affordable and scalable options with enterprise-level technology, Hostens is able to supply its customers with web hosting, VPS services, and domain registration.

Combining strong technical background of “Interneto Vizija”, Hostens operates a geographically convenient data center located in Vilnius, Lithuania (the geographic midpoint of Europe). Moreover, Hostens data center is built and maintained according to TIER III international standard.

Hostens online presence is located at www.hostens.com.

About Author

FindMyHost Editor

FindMyHost Editor

The 'Web Hosting Blog' at FindMyHost.com was established to provide the web hosting industry with the very latest in news, technology, interviews, event information and more. About FindMyHost.com: Launched in January 2001 to protect Web Host Consumers and Web Developers from making the wrong choice when choosing a Web host. FindMyHost.com showcases a selection of web hosting companies who have undergone our Approved Host program testing and provides reviews from customers.

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