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Cisco Transforms Storage and Delivery for Multiscreen Video

January 06
12:42 2016

LAS VEGAS, NV — At CES this week, Cisco is showing how pay-TV operators, content providers and media companies can lower costs and drive revenue from new services, by transforming their video operations with cloud technology and software-based video functions.

Growth in online video and the increasing availability of higher-resolution content is requiring video operators to transport higher volumes of data and content through their networks.

Cisco VNI forecasts1 that by 2019, 80 percent of IP traffic will be video. 42 percent of IP traffic will be viewed across mobile devices, and 68 percent will be a mix of high-definition and 4K/ultra-high-definition video.

Cisco® Virtualized Video Processing (V2P) provides an open platform to simply manage software-based functions formerly handled by hardware. This helps video providers speed time to revenue, simplify operations and reduce costs.

At CES, Cisco is unveiling two new solutions for the platform. By blending cloud hardware with open-source software and industry standards, service providers can further reduce the costs and complexities of operating content delivery network (CDN) and video storage systems.

Cisco’s Open Media Distribution is a flexible new cloud-ready CDN platform for delivering multiscreen video experiences to managed and unmanaged devices. This solution is currently helping to support customers including Canadian-based Shaw Communications Inc.

Cisco’s Cloud Object Storage is a software-based storage solution designed to support the storage needs for video services such as cloud DVR and time-shift TV. Video providers in the Americas and Europe are currently deploying this solution.

“Cisco’s V2P is the only platform today that virtualizes these core video headend functions in the cloud,” said Conrad Clemson, senior vice president and general manager, Cisco Service Provider Video Software and Solutions. “V2P leverages open-source software to deliver valuable consumer video services faster, with the ability to flexibly accommodate 3rd party solutions.”

Cisco is transforming how video is created, delivered and consumed through cloud-powered, networked video entertainment solutions for traditional service providers, media and OTT companies.

Our leading positions in cloud, networking and security globally help enable us to quickly, cost-effectively and securely deliver video services to one in every three pay-TV homes worldwide.

About Cisco
Cisco is the worldwide leader in IT that helps companies seize the opportunities of tomorrow by proving that amazing things can happen when you connect the previously unconnected. For ongoing news, please go to

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco’s trademarks can be found at Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.

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