Create a Mission for your Website to Compliment your Brick and Mortar Business
Web Hosting – You don’t need to be primarily online to have a website that works for your business. Even if your business is in a physical building, working hand in hand with real customers, clients, and staff, you can still employ the power of a website in many simple ways. Creating a mission for your website that compliments your brick and mortar business is as essential today as buying an ad in the yellow pages over 20 years ago. It’s essential and fairly easy, once you get down to work. How do you go about creating a website, and what can it do for your brick and mortar business?
Established, physical businesses don’t simply rely on advertising to get the word out about their products and services. Many rely on community presence that’s built on word of mouth marketing, establishing themselves as a local staple in their field. Even if a business is new, establishing this kind of local rapport is still necessary to long term business success. This is true even for specialty services, not just general services established to simply fill in a market in an area. A website can be very powerful in today’s online obsessed populous.
One very prominent way to create a mission for your website is to simply create a landing page and site for your business with all of its basic operating information that customers need to know. For example, where you’re located, what your store hours are, what sales you have going on, what products you have in stock. It’s also a great way for customers to get in contact with you- either by e-mail or telephone. This will make your business more accessible and visible to your clients, and may even expand your area of influence.
Another way is to simply use your website as a literal sales extension of your business. If you’ve ever been interested in selling your wares, or offer a service that can be performed in front of a computer, you can offer these products online just as easily as in a brick and mortar establishment. Even a coffee shop can be creative with this aspect of having a website, by selling bags of their famous roasts online and shipping them, for example.
There are many services online that can tie your businesses’ website into free marketing goldmines that do all of the work of bringing in customers, via your website. Google+ for business is an example of many of these tools. You can set up an account for your business with all of your business basic information, and when someone searches for your services and goods in the area they live in, they’ll find your business. They’ll also be easily linked to your website. And since Google is the largest and most powerful search engine today, this is a very visible and powerful tool.
Your business deserves to have a website that extends its client base, solidifies its brand, and opens doors for expansion. However you choose to use a website is completely up to you and what your business needs. But, whatever avenue you take your business in, it needs a good website to compliment it in today’s markets. Simple as that.
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