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For small businesses, colocation is the first step to taking your business to the next level. From helping your business create an online presence by ensuring your network does not get clogged up with traffic to providing top of the line data security and much more, colocation offers a number of benefits. Unfortunately, you are almost certain to find that your web hosting service (assuming you already have one) does not own and operate a data center, which means they simply lease space inside someone else’s data center to hold your precious information.

In New Jersey, hosting and colocation services are both offered by InterServer. Before we look at everything InterServer has to offer small business owners, let’s examine how the numerous benefits associated with colocation will enhance your business’s online presence.

Colocation facilities offer plenty of bandwidth to ensure customers are able to access your website.

Your server bandwidth determines the number of customers that are able to visit your website at one time. If you have an insufficient amount of bandwidth, you can expect to lose potential customers because they cannot get onto your site. They will simply go somewhere else, make their purchase, and likely return to this new site at a later date, while forgetting about your website.

If you believe that the amount of bandwidth you currently have is sufficient, keep in mind that you never know when you may see an unexpected increase in traffic and online sales. While it is possible to upgrade your bandwidth, this takes time and often results in downtime that is almost certain to cost you sales.

However, using colocation services ensures that your servers have the bandwidth available that is needed to satisfy the needs of your customers. Not only will your customers appreciate the ability to get onto your website quickly when they need to, but you will appreciate not having to worry about upgrading your bandwidth at a later date.

Colocation centers offer scalability.

They provide you with the opportunity to upgrade on demand, which is a huge advantage when it comes to bandwidth.

Colocation offers top notch data storage.

For small businesses, an online security breach is devastating. In fact, most small businesses end up filing for bankruptcy after a breach. Colocation facilities maintain the most up to date internet security. As a result, using colocation services is one of the easiest and best ways to make certain your customer’s personal information, as well as your own, remains well protected from hackers.

Colocation provides 24/7 expert support.

It is impossible to deny that access to trained experts 24/7 is a significant benefit when it comes to anything. Having a trained professional who is also available to troubleshoot any potential problems, as well as answer any questions you may have is invaluable.

Colocation frees up valuable space in your office and provides the optimal storage environment.

Choosing to store your servers in a colocation center means that you do not have to keep them in your office or worry about everything from a power outage to a break-in. In addition to having plenty of on-site security to thwart unauthorized entry and information breaches, colocation centers are usually climate controlled and have powerful generators to prevent any damage that could be caused by overheating in the event of a power outage. They also use high quality racks to greatly reduce the risks of fall damage or poor performance that can result from inadequate ventilation.

Colocation centers understand the importance of redundancy.

Despite everyone’s best efforts, it is impossible to completely prevent data loss or corruption, if the data is only held on one machine. This is why colocation centers offer multiple backups of a server’s hard drive.

If you are looking for a high quality colocation center with a reputation for excellence, InterServer is the solution. What all does InterServer offer its customers?

• A variety of scalable packages to choose from, allowing you to decide on the one that best meets your business’s current needs. In the event you need to make changes, upgrades can be accomplished quickly and easily.
• Fast and friendly 24/7 expert support that is available both by email and phone.
• 24/7 biometric access to your equipment.
• A safe, secure, and climate controlled data center to make certain your data is well protected from both potential theft and the elements. All servers are stored on the highest quality racks for added protection.
• UPS and generator backup that provides you with a 100% power uptime guarantee.

A Look at Roof Rights

In addition, InterServer offers roof rights.  This unique offering provides customers with prime rooftop access in Secaucus, New Jersey (with a line of sight all the way to the Empire State Building in the NYC Metro area).  To provide some insight into what roof rights are, here is a quick explanation.

A space on building rooftops that can be used for telecommunications equipment, satellite dishes or any other various devices or antennas.  The InterServer.Net data center roof top is setup with a portion of available space for customers to take advantage of this service.

If you are interested in how roof rights could be used to benefit your business or customers, be sure to discuss all the possibilities when you are signing up for colocation services.

After opening their doors as a web host in 1999, InterServer opened their very own data center in order to provide customers with a one stop shop for their web hosting and colocation needs. Today, they are proud to serve a wide variety of customers, ranging from Fortune 500 companies that are located throughout the world to individual freelancers and small business owners. Now, it is your turn to take advantage of everything they have to offer.