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Why Should You Start a Blog On Your Business Site?

August 10
16:41 2010

In the early days of the Internet a business site was a simple brochure of products and services. More likely than not, it included a contact form and a phone number if the site visitor wanted to request more information. As time went by, Web sites evolved to include online ordering and full e-commerce capabilities.

While most Web sites evolved to include a lot of information for the visitor as well as easy e-commerce ordering they were impersonal. There was a certain anonimity to all Web sites. For all you knew, you could be buying your widget from a guy in his underwear living in his moms basement or from a huge multi-million dollar corporation.

Say Hello To The Blog.

I don’t remember the first time I heard the word ‘Blog’, but I am guessing it was around 2004. Regular people used the blog as a personal diary of sorts and shared knowledge and memories with friends and family. As blogging caught on, the SEO value began to resonate in marketing minds.

High search engine rankings fueled by a new style of web design often drive the masses towards adoption of concepts the average business owner would not ordinarily consider. The blog is a prime example of  adopting a concept one would not necessarily pair with a business Web site.

How Can A Blog Help Make Me Money?

Most business owners will ask how can a blog help increase our sales? The answer is simple – transparency. Letting potential customers get to know you and your staff personally creates a special bond that’s very hard to create on the anonymous Internet.

Imagine creating an open and friendly environment. Imagine telling customers what your plans are. Imagine asking customers for feedback on new idea’s and engaging them to participate. Most business owners cringe at the idea of exposing company secrets or how they maintain a competitive advantage. In reality, it seems that Web sites who feature an open and informational Blog see increased sales. Some Blogs like Google’s Apps even have a following and new feature requests from readers.

Most Blogging software also offer the ability for readers to obtain RSS feeds through their email clients such as Outlook. This is very important for one simple reason: People read email every day, all day. Customers who subscribe to RSS feeds from your blog don’t even have to visit your site to be informed of a new product launch or service upgrade.

Start Blogging Today.

I encourage you to add a blog to your existing Web site if you have not done so already. If you have one and have not updated it in awhile, aim for once a week or month. WordPress templates make it incredibly easy to not only start a Blog, but also manage a Web site. WordPress is a good low cost alternative to hiring a web designer. In fact, you can find a lot of cheap WordPress templates that look fantastic.

FHostgatoror Blog Web Hosting with an easy one click blog software install – We Recommend: WordPress Hosting from HostGator.com

About Author

FindMyHost Editor

FindMyHost Editor

The 'Web Hosting Blog' at FindMyHost.com was established to provide the web hosting industry with the very latest in news, technology, interviews, event information and more. About FindMyHost.com: Launched in January 2001 to protect Web Host Consumers and Web Developers from making the wrong choice when choosing a Web host. FindMyHost.com showcases a selection of web hosting companies who have undergone our Approved Host program testing and provides reviews from customers.

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